AGO ENTERTAINMENT SPORT | MUSIC | ENTERTAINMENT
Sport | Music | Entertainment

Not the biggest name. The right one.

A boutique talent advisory and dealmaking firm across sport, music and entertainment.

Start a conversation What we do
Why AGO

Most companies sell names. We read audiences.

A famous face is not a strategy. The right partnership comes from knowing exactly who follows someone, how they speak to them and what that audience does because of them.

Audience
Who really follows them: age, market, culture and spending power. Not follower counts.
Voice
How they talk, what they stand for and what they would never say. If it doesn't sound like them, their audience knows.
Influence
What their audience actually does because of them. Watch, wear, download, buy.
What we do

Four practices. One obsession: the right fit.

01

Commercial Partnerships

For brands that need the right face, and for talent who want partners that fit who they are.

Brand and talent partnerships
Ambassador, endorsement and collaboration deals across sport, music and entertainment.
Talent procurement for brands
Sourcing, clearing and contracting the right athletes, artists and entertainers for campaigns, events and activations. Direct access, conflict checks and negotiation, on retainer or per project.
Sponsorship and rights
Club, team, event and naming rights partnerships, including companies entering sport for the first time.
Activations and campaigns
Launches, pop-ups, content and live moments that put the partnership in front of the right audience.
02

Representation and Brand Building

We are a football agency led by a FIFA-licensed agent, representing professional players on transfers, contracts and their careers. We also represent artists and entertainers, building their profile and negotiating the deals that come from it.

FIFA-licensed player representation
FIFA-licensed representation for professional footballers: transfers, loans, playing contracts, renewals, release clauses and club negotiations.
Career management
Long-term planning and the team around the talent, from club and label choices to the next five years.
Brand building
Positioning, social profile and PR, so the talent's own brand is worth more with every move.
Commercial representation
Endorsements, image rights and contracts, negotiated with the long-term brand in mind.
03

Capital and Advisory

Banking-grade dealmaking for companies building in sport, music and entertainment.

M&A brokering
Finding buyers, sellers and targets, and running the deal to completion.
Capital raising
Raising money for startups: the story, the materials and the right investors.
Investments
Sourcing and structuring investments into sport, music and media businesses.
Strategic transactions
Joint ventures, partnerships and market entry.
04 · Ventures and IP

When talent wants to own it, not just endorse it.

More athletes, artists and entertainers are building businesses and franchises instead of taking fees. Most celebrity-backed ventures fail on structure, not on fame. We build the idea and the structure.

Concepts built around the talent
Business ideas rooted in who the talent is and what their audience actually buys, so the product is credible from launch.
Film and TV
Original formats and IP for film and television, developed with talent and taken to producers. Our series Day One secured a production deal.
Companies partnering with talent
Bringing in a celebrity as co-founder, partner or face: who to approach, what they are worth to the business and how to keep them committed.
Sweat equity or cash
Equity, vesting, fees or hybrids, plus image rights, IP and exit terms, structured so both sides are protected whether it works or not.
Our approach

We structure talent deals like transactions.

Opportunity
We track market moves, new marketing leaders and category gaps, and bring ideas with a clear reason to act now.
Fit
The right talent or counterparty, checked for audience, category conflicts and club restrictions before anyone is approached.
Structure
Fees, term, rights, usage and exclusivity, negotiated so both sides understand exactly what they are getting.
Delivery
We stay through activation and renewal, so the partnership performs beyond the announcement.
Network

We know the people behind the names: talent across the world, from athletes in the biggest sports to global music artists, entertainers and creators, and the managers, agents and brands around them.

Sectors
Film and TV · Fashion and luxury · Beauty · Consumer goods · Food and beverage · Technology · Fintech and payments · Insurance · Automotive · Gaming · Telecoms · Health and wellness · Travel and hospitality · Real estate · Philanthropy
Global partners
Social media, motorsport and international football rights
Timothy Youdeowei, founder of AGO Entertainment
Leadership

Timothy Youdeowei

Founder · Global dealmaker · FIFA-licensed agent
10+ yrs
Investment banking, private equity advisory, music and entertainment
$650m+
Deployed in M&A and investments at Sony Music
c.$800m
Capital raised for private equity funds

A decade on the deal side. Investment banking and private equity advisory first, then M&A, investments and strategy at Sony Music and The Orchard across Europe, North America and West Africa.

Timothy founded AGO to bring that discipline to sport, music and entertainment. He is also a FIFA-licensed agent.

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Contact

Let's talk about what you're building.

Tell us a little about you and we'll come back within two working days.

info@agoentertainment.com
London
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